High ranking on Google along with other such search engine listings is largely based on the number of sites that links to your page. Due to this factor, the SE conscious web master is eternally engaged in a quest for links. In this post I shall reveal a few of the does and don’ts, and perhaps even some suggestions and tricks that will help you along your quest for quality backlinks.
Links exchanges can be extremely productive, but here are a few points to consider. Setup another page in which you will put your reciprocal links, however, tend not to name this site links.html or links.htm, call it associates.html. This makes other webmasters more attracted to possessing a link on the page, also it seems much more professional to have ‘associates’ as opposed to; ‘random people I made the decision to exchange links with to achieve/have a high SE ranking’.
Furthermore, when first beginning on your own pursuit of links, always be the main one to help make the initial move, by placing a hyperlink to someone’s page in anticipation of these reciprocating. You can always get rid of it if they don’t, and chances are it will get them to give a connect to your website. Usually do not be afraid to approach the ‘Big Boys’, perform a search in Google for your keyword, and make contact with the individuals that rank highest. This makes perfect sense, but some people simply do not bother contacting the webmasters at the top – thinking they might never agree to exchange links with them. But bear in mind; they also need to maintain their high position and getting new links is the simplest way to do this. Moreover, exchanging links with high ranking sites is far more productive, Google is in the end according to weighted voting.
To get the most from the hyperlinks to you, submit the pages that link to your web site to search engines like google, this may ensure that their ‘votes’ are counted, and when you let people know that you are submitting their pages for free, just because they linked to you, then people are far more likely to hyperlink to you in the future. The simplest way to have plenty of links from a high ranking site for your own is thru forums. Becoming very active on popular forums is a great way to increase search engine ranking.
Another good tip would be to submit the pages from the forum who have your link on, to the search engines. Now people are going to be sitting there reading this article and thinking, ‘there is no reason to do this, Google crawls every link over a page and they will eventually arrive at the connect to your site’. However, EVENTUALLY, is the key word (in the event you pardon the pun), submitting right to the major search engines is likely to make the process quicker. Also, there exists evidence to suggest that pages submitted directly to search engines like google and connected to in other pages gain higher ranking.
Furthermore, Google fails to penalise more than submission, so where’s the harm? Always make certain you exchange links with sites relevant to yours, however, not too relevant, the final thing you should do is advertise your competition. For instance, in the event you manage a web site design company, exchange links with website design resource sites, SEOs, graphic designers, but not other web design companies – unless you have formed an excellent relationship with this company and work collaboratively on projects or work in different markets.
This Year/2012, after the launch of Penguin and Panda, this technique will no longer worked. Instead, Google’s algorithm updates enabled those to accurately access the anchor-text profile (percentile value of each linked phrase) and the link velocity (the timeframe to which these links were added) of each page on a website, identifying the website’s that were exploiting these unnatural, black-hat techniques. The algorithm updates not just found these pages but penalised the website’s making use of them.
Google have since released several algorithm updates and new algorithms like Hummingbird. The lesson to get learnt is the fact that in order to gain valuable backlinks, which help boost your rankings, they should be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to under 4%) or the amount added with time.
I make an effort to keep this in mind when thinking about backlink velocity, the number of visitors is the page getting? (This can be found in Google Analytics) The explanation for this is, that it would be highly unlikely that the website gaining 100 views per month would acquire 200 backlinks monthly, naturally. Unnatural warning signs of backlinks can simply trigger a computerized penalty, making this something to bear in mind.
These days, search engines are placing more focus on incoming links to some website when evaluating rank. The reason why being is that they are hard to get from trusted sources (a “by the book” website including the Dmoz directory) which is a good way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, for those who have somebody that is abusing the “on the page” factors plus they do not have trusted links for their page (they will in all probability not have any at all as a result of spam) then there is absolutely no way of these getting a good listing. However, folks have resolved ways in getting a gcgwey variety of links, through link farms and other tactics, whatever the quality of their website. As the search engines are aware of this, it brings us to the main topic of how one link can be better than ten.
Obtaining one link from the trusted source can be quite difficult in the sense which they tend not to issue links to simply about anyone. If you have a great website with relevant information, then you will get them. It is actually for this reason one link coming from a trusted source can better a multiple of links off their websites. As a trusted source website is “trusted” by search engines like google, it will likewise trust the websites it links to. In case you have ten links from your close friends, it may help you in a few sense, but no where near around usually the one link from a source like Dmoz, unless one of the friends includes a very reputable website amongst the major search engines.