In a nutshell, there are 2 kinds of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization is short for seo and it’s all about getting your web site to rank as much as possible with search engines. Back to the two kinds of SEO:
On-page, also known as on-site seo. Off-page, also known as off-site. This post focuses on off-page SEO. However, just so that you know, on-page SEO is primarily regarding the key search phrases placed on the pages of the site. For instance, a lawyer’s home page key search terms may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results come from off-page SEO which boils down to acquiring many and high-quality links to your website. These links are called backlinks. The main factor that improves your rankings with the search engines will be the number and excellence of links to your site.
How to get those inbound links for your lawyer website? You will find 3 main techniques for getting backlinks:
* attract them;
* go and obtain them; and
* create one-way backlinks yourself.
* Attracting inbound links
You need to produce a reason inside your website for the next website or blog to wish to link to your web page. The easiest method to do that is create content that individuals will like. Content can be written, audio, images, and video. Lawyers have an excellent opportunity attracting links because they have specialized knowledge that individuals need to know about. Therefore, writing in-depth regarding your practice area will likely attract links. Be certain the titles of the content are compelling and avoid writing excessive in legal language. It may be informative, but it’s not compelling.
Go and get backlinks through link exchanges – A favorite method for acquiring inbound links is trading links with other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites ready to exchange links. There’s a very good debate inside the SEO community right now about how exactly effective link exchanges are. Within my experience inbound links as a result of link exchanges are still valuable and definately will boost your search engine rankings. Link exchanges are false votes of popularity to get a website (the idea behind using links being a ranking criterion); however, it’s not really the case. Lawyers listing other lawyers can be a service for folks needing a legal representative in another location. At the conclusion of the day, in my knowledge about my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are those that you don’t reciprocate a link. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Discuss blogs that don’t possess a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. If you look at the bottom of this article you’re reading, you’ll view a brief bio or resource box. In this box I placed two links. EzineArticles.com (and the majority of the numerous article submission sites online) permit two links to some site of your liking (which fit within the terms, lawyer websites are permitted). The trouble with writing and publishing articles is it needs a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers does it fast and efficient. Nevertheless, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t possess a no-follow tag – Without getting technical, perform a search for blogs that don’t do not have-follow tag within the comments and you’ll find many. No-follow tags are website coding which makes the web link invisible to browse engines and for that reason useless for SEO purposes to you personally. Go these non no-follow commenting blogs and then leave comments with links in your site. Only head to sites related to your site.
Social bookmarking your web site – There are dozens, if not countless social bookmarking websites. It’ s a smart idea to have someone at another IP address bookmark your web site. Don’t have a similar person repeatedly bookmark your site and don’t you bookmark your site.
List your lawyer website with internet directories – You will find at the very least over a thousand online directories. Whenever you list your web site within particular category, you receive a link to your web site.
Downside to creating your very own one-way links – The down-side to making your personal one-way links is that it’s very time-consuming work. Writing and publishing a good article takes time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on dozens of social bookmarking sites needs time. Registering and listing your law firm’s site with one thousand online directory takes considerable time. Don’t misunderstand me, this is how SEO for lawyers is performed. It’s worth it within the long-run because those links give your web site search engine ranking power indefinitely.