Every AdWords advertiser is usually looking for a approach to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big problems are causing penalties from Google. That’s right; you’re being punished by Google. Listed here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you need to understand that Google is totally obsessed with “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is all about returning relevant search results for their users. What exactly does Google look out for in your AdWords campaigns? Google looks to find out if your ad and your site are 100% relevant to the keyword that was searched on. Google likes to see the keyword appearing in your ad a few times and appearing many times throughout your landing page. That way Google know that it’s supplying the searcher with relevant results. Should your campaign is not really set up like this then this is exactly why your bid prices are increasing everyday. Google has deemed your campaign with “% Relevancy”.
You Must Create Your Campaigns Have Relevancy
You may ask, “Well how how is it possible for me personally to write a certain ad for each and every keyword to make my landing page highly relevant to my entire keyword list?” That’s where the ability of professional PPC management is available in. You Need To help make your ads along with your landing page be highly relevant to the keyword searched on. This is actually the key to getting lower click costs! If you don’t have the time or the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.
You Need To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have all of their keyword lists stuffed into just a couple of adgroups. Google expects all of the keywords to be sorted and organized into very closely knit adgroups with all the keywords within an adgroup being relevant to each other. Google hates campaigns who have tons of keywords inside the same adgroup and absolutely detests once the keywords have little related to the other person. In PPC management I’ve found that I get much better results should i take my clients keywords and set each keyword into an adgroup alone. Organizing your
campaign correctly is a large a part of getting great click costs in the search engines.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can use a dramatic effect on click costs. If you believe regarding how Google determines ad cost you’ll begin to realize how important Split testing is actually. Split testing allows you to find which ads are higher performing and obviously the higher performing ads obtain the most clicks. If your ad is 1) Perfectly Relevant and 2) Has a great Click-Through-Rate which means that your ad will have a greater Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing in conjunction with the strategies I mentioned above is incredibly powerful. Should you don’t understand many of these strategies to lessen your click costs, then it’s ijswdu you decide whether you’re likely to figure out how to apply all of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting for you. AdWords is a complicated game however, if managed correctly can be considered a very profitable revenue stream and leads to your business.