Sonic Corp., more commonly known as Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma, which is properties of Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings. As of September 5, 2018, you can find 3,606 sonic near me in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine’s rankings of the top 50 quick-service and fast-casual restaurant brands within the nation (moving to 13th for 2015 and 2016). Known for its utilization of carhops on roller skates, the company annually hosts a competition to ascertain the top skating carhop in its system.
Although Sonic has operated considering that the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It offers its corporate headquarters in Oklahoma City; the headquarters building features a dine-in Sonic restaurant inside an adjacent building. Prior to its acquisition by Inspire Brands, its stock traded on NASDAQ using the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2016 revenues were around $100 million with net income of $18 million.
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item
Sonic’s menu consists of hamburgers and French fries, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include soft drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to generate thousands of possible drink combinations. Ice cream desserts include sundaes and floats.
At a standard Sonic Drive-In, a customer drives into a covered drive-in stall, orders through an intercom speaker system, and contains the food delivered by way of a carhop. Most drive-ins likewise have patio seating, and several have drive-thru lanes.
History – Following World War II, sonic specials returned to his hometown of Seminole, Oklahoma, where he became employed as being a milkman. He made a decision to work delivering bread because bread had not been as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, a little diner in Shawnee, Oklahoma. Before long, he sold it and opened a fast food restaurant, Troy’s Pan Full of Chicken, on the fringe of town. In 1953, Smith went in with a business partner to purchase a five-acre parcel of land which had a log house as well as a walk-up root beer stand, already named the Top Hat. The 2 men continued with all the operation in the root beer stand and converted the log house in to a steak restaurant. After realizing that the stand was averaging $700 a week inside the sale of root beer, hamburgers, and hot dogs, Smith made a decision to focus on the more-profitable root beer stand. Also, he bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere on the gravel parking lot and walk as much as place their orders. However, on a trip to Louisiana, Smith saw a drive-in this used speakers for ordering. He suspected he could increase his sales by managing the parking and having the shoppers order from speakers at their cars, with carhops delivering the food for the cars. Smith borrowed several automobiles coming from a friend who owned a pre-owned-car lot to build a layout for controlled parking. He also iygumq some so-called “jukebox boys” are available in and wire an intercom system inside the parking area. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the very first franchise location in Woodward, Oklahoma, in 1956, based upon simply a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Sonic Drive-In neon sign in the Oklahoma History Center
Upon learning that the Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The new name worked with their existing slogan, “Service with all the Speed of Sound”. After the name change, the initial Sonic sign was installed in the Stillwater Top-Hat Drive-In; this was the initial of three Sonics that could eventually happens to Stillwater. The sonic happy hour to transport the first sign was demolished and renovated in May 2015. Although Smith and Pappe were being asked to help open new franchise locations, no real royalty plan was in place. The pair decided to acquire their paper company charge an additional penny for every Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The first franchise contracts under this plan were drawn up, but still no joint marketing plan, standardized menu, or detailed operating requirements were in place.