Webmasters who own PBNs engage in covert activity. They need to conceal their network from prying eyes. Because of this, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of those PBN owners put an awful lot of faith inside their ability to cover their tracks. If, for whatever reason, those tracks aren’t covered perfectly, then those PBNs could easily get discovered and all of their backlinks is going to be worthless. Remember as well that the way in which PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there’s no written law which says any organization must obey what’s in the robots.txt file!
A whole lot worse, bots can see what’s in the robots.txt file. When it seems like the site is blocking a lot of bots from crawling, that may in and of itself be considered a sign to Google the site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren’t running a charity. You’re going to need to buy your backlinks. Just how much do you want to pay? That depends on the reputation of the PBN owner and if you’ve got both hands on the discount code. Generally, expect to spend a couple of hundred bucks for around 1 to 5 backlinks. Each backlink can come from the different domain on the PBN.
To acquire the cash, you’ll frequently get virtually no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you’ll just get a list of domains that include your links with TF/CF info for each domain.
Another reason to test PBNs and purchasing backlinks: it’s often the case that they’re run by one person who has almost no free time. As a result, the PBN webmaster “creates” content to suit your needs by just spinning existing content on the web. If you’re not really acquainted with the concept of “spinning,” it’s a way that some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
However , spinning software isn’t anywhere near perfect. It’s usually the case that spun content seems like something written by a young child in Kindergarten. If Google detects poor grammar in the article that links back to your site, it is possible to bet it can devalue the web link. When that happens, you won’t get anything for the investment you spent.
Webmasters who host PBNs can also be notorious for using shortform content. A backlink you get will often result in an article that just has about 300-350 words. Put simply, PBN owners just do enough to help you get some qunpqg juice. That doesn’t look authentic, and it also probably isn’t likely to fool Google for considerably longer. Keep in mind that you’ll see significantly better SEO benefits with longform content, that is rarely offered whenever you purchase backlinks.
We’ve already discussed a couple of ways that Google can determine should you be buying backlinks. First, it may see if the site is wanting to protect its tracks digitally. Second, it might pick up on the spun content.
There are other ways that Google knows, though. As an example, a few of your backlinks is probably not relevant. If you pay for a backlink online that deals with pets and it also points in your site that’s information on auto repair, Google’s algorithm will realize that. The backlink won’t appear “right.”
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be certain the folks at Google are monitoring the black hat sites to learn about people selling backlinks. If you can locate a vendor that’s selling backlinks, so can Google.